{"id":1993,"date":"2025-10-24T12:45:18","date_gmt":"2025-10-24T12:45:18","guid":{"rendered":"https:\/\/centrocarnicompany.com\/the-beef-supply-chain-is-changing-when-marketing-makes-the-difference\/"},"modified":"2026-03-30T16:02:53","modified_gmt":"2026-03-30T16:02:53","slug":"the-beef-supply-chain-is-changing-when-marketing-makes-the-difference","status":"publish","type":"post","link":"https:\/\/centrocarnicompany.com\/en\/the-beef-supply-chain-is-changing-when-marketing-makes-the-difference\/","title":{"rendered":"The beef supply chain is changing: when marketing makes the difference"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The European beef sector is currently navigating troubled waters. The current geopolitical scenario is redefining the rules of the game for the entire agri-food supply chain. In this context, marketing can no longer<br\/>be considered a simple commercial lever, but is configured as a fundamental strategic tool to protect the value of European beef and strengthen the relationship with increasingly attentive and aware consumers.<br\/><br\/>The beef supply chain is changing: when marketing makes the difference International conflicts and inflationary<br\/>pressures have had a direct impact on food security and production costs.<br\/>The increase in energy and feed prices has significantly reduced farmers&#8217; margins, while logistical difficulties and the instability of agricultural markets are determining a profound reorganization of supply chains. In this scenario of change, therefore, marketing can and must intervene.<br\/>But how?<br\/>The European consumer is today particularly sensitive to the origin of food.<br\/><br\/>Promoting the national or European origin of beef, emphasizing aspects such as traceability, rigorous health<br\/>controls and animal welfare, represents a crucial lever to distinguish the product and defend it from growing competition.<br\/><br\/>Recently, beef has often been at the center of the environmental debate, not infrequently in critical terms. In this context, marketing has the task of developing conscious storytelling, which I would define as almost maieutic: capable, that is, of telling the supply chain story in an authentic, accessible and transparent way, while stimulating in operators a greater awareness of their own value and the potential they represent.<br\/><br\/>In this regard, I recall the recurring words of my grandfather and my uncle: &#8220;The important thing is to do things well.&#8221; Some time ago, this seemed like a simple phrase, almost obvious. Today, however, I recognize it as a guiding principle, a true mantra. When you work with dedication, pursuing quality and putting the well-being of others at the center, efforts are always rewarded&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The European beef sector is currently navigating troubled waters. The current geopolitical scenario is redefining the rules of the game for the entire agri-food supply chain. In this context, marketing can no longerbe considered a simple commercial lever, but is configured as a fundamental strategic tool to protect the value of European beef and strengthen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[25],"autore":[13],"class_list":["post-1993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine","tag-08-2025-the-italian-meat-supply-chain-identity","autore-silvia-pilotto"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The beef supply chain is changing: when marketing makes the difference - Centro Carni Company<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/centrocarnicompany.com\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The beef supply chain is changing: when marketing makes the difference - Centro Carni Company\" \/>\n<meta property=\"og:description\" content=\"The European beef sector is currently navigating troubled waters. The current geopolitical scenario is redefining the rules of the game for the entire agri-food supply chain. In this context, marketing can no longerbe considered a simple commercial lever, but is configured as a fundamental strategic tool to protect the value of European beef and strengthen [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/centrocarnicompany.com\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\/\" \/>\n<meta property=\"og:site_name\" content=\"Centro Carni Company\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-24T12:45:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T16:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/centrocarnicompany.com\/wp-content\/uploads\/2025\/10\/Schermata-2025-10-24-alle-14.45.48.png\" \/>\n\t<meta property=\"og:image:width\" content=\"793\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"team@squaremarketing.it\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"team@squaremarketing.it\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/centrocarnicompany.com\\\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/centrocarnicompany.com\\\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\\\/\"},\"author\":{\"name\":\"team@squaremarketing.it\",\"@id\":\"https:\\\/\\\/centrocarnicompany.com\\\/#\\\/schema\\\/person\\\/63017dd52060d76956fbe8c78bbaa65a\"},\"headline\":\"The beef supply chain is changing: when marketing makes the difference\",\"datePublished\":\"2025-10-24T12:45:18+00:00\",\"dateModified\":\"2026-03-30T16:02:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/centrocarnicompany.com\\\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\\\/\"},\"wordCount\":318,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/centrocarnicompany.com\\\/la-filiera-delle-carni-bovine-sta-cambiandoquando-il-marketing-fa-la-differenza\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/centrocarnicompany.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Schermata-2025-10-24-alle-14.45.48.png\",\"keywords\":[\"08 - 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